FREE COLD EMAIL BLUEPRINT
Build the cold email that gets a yes.
The structure behind the email John Hu sent Gary Vee, plus a fill-in template you can use today. Two minutes to read.
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The Cold Email Blueprint
Here's John walking through the real email, how it's built, and a template to make your own.
The real email
John Hu opens it on screen and walks through it. The clip starts as the email appears.
Full episode: The Anatomy of a Dream
How it's built
- The hook. A true, specific connection to the reader.
- Credibility, fast. Who you are in one line, then your headline number.
- Double down on proof. Three short bullets: growth, quality, who backs you.
- Why you. The personal reason you built this.
- The opportunity, in the reader's terms. Why them, specifically.
- The ask, in one sentence.
- The offer back. What you'd do for them in return.
- A short close that asks for a quick call.
Your template
Fill every bracket. Cut anything that doesn't earn its line. Keep it readable in under a minute.
Subject: [One specific, true thing about them or their work] Hi [Name], [One true, specific connection: the book, episode or moment of theirs that changed something for you.] For context, I'm [who you are, in a few words]. [Headline result with a number]: [metric] in [timeframe], [how you got it]. Why that matters: • [Proof 1: growth or traction, with a number] • [Proof 2: a quality signal, like results, retention or margins] • [Proof 3: who already backs, hires or trusts you] • [Why you: the personal reason you built this] The opportunity: [what you see, in their terms. Why them, specifically.] The ask: [One sentence. One action.] What you'd get: [What you'd do for them in return.] [A closing line that restates the mission.] Open to a quick call this week? [Your name] [One link]
Three rules
- Numbers early. People scan.
- Name the ask in one sentence.
- Change the door, not just the wording. One no isn't the answer.