Almost two years ago, Paco was training at the gym when a stranger in a vintage Vince Carter jersey struck up a conversation — a guy who's since become one of his closest friends. Asked what he was training for, Paco said dunking. The advice came back simple, almost offhand: document it, make an Instagram account. No good camera, no plan, no reason to expect anything. He started showing up anyway. One video eventually took off, and that's the whole origin of the page.
The real limiter isn't your height
What Paco's actually building runs deeper than highlight clips. "In Hong Kong, a lot of people don't think they can dunk — not because they don't train hard. It's because of a limiting mindset. Whether that's genetics, height, what people think of them," he says. He carried that same mindset as a kid. What changed wasn't his genetics — it was training long enough to understand that the circumstances you're born with matter less than what you do with them. That's the message he's carrying to the next generation, and to people his own age still deciding whether dunking is something they're even allowed to try.
Growing an audience vs. making better content
Ask whether the priority should be growing followers or improving the work, and Paco doesn't hesitate: "If you improve your content, I feel like you'll grow somehow. If you focus entirely on growing, I don't know if your content will get better — and I don't think you'll get any authentic viewers." He's watched Hong Kong creators post constantly and rack up numbers without much underneath them. His own approach runs the other direction — balance engagement with real storytelling, and when the two pull against each other, choose authenticity every time.
He shares the parts of the story that aren't highlight-reel material on purpose — being overweight, shorter, not naturally explosive when he started — because it's what makes the journey land with people, and because working through it clarified his own sense of purpose along the way. "You need to know who you are," he says. "I think that's the most important part — not just in content creation, but in life in general."
What's next
Paco's currently an affiliate for a brand he calls Nining, and building toward something bigger: a local dunk event in Hong Kong with friends, built around a city tour of iconic local spots instead of one ticketed venue, meant to put dunk culture directly into the community rather than behind a gate. He's looking for local Hong Kong brands to help make it real.
Watch the full conversation for more from Paco.